Steven Macdonald, founder of OKRs Tool
About OKRs Tool

I'm Steven. I run OKRs Tool — built for the person who's been handed OKRs and needs them to actually work.

Why I run this

Most OKR programs fall apart at cycle two.

Teams new to OKRs almost always begin well. Small scope, clear goals, everyone paying attention. Then the second cycle comes around — and the check-ins slow, the goals drift from the daily work, and one Monday morning someone asks the quiet question:

What were our goals again?

I'd watched that happen at company after company, including my own. The effort was always there; the system wasn't. Teams would repurpose a spreadsheet or a project tool, it worked for a while, and then it quietly stopped — usually right when the team got big enough to need it most.

I founded OKRs Tool in 2025 to build it into the tool I'd wanted all along. Before shipping much of anything, I spent months inside the landscape, signing up for every OKR platform I could find and opening a real account on each one. I created objectives, set key results, ran weekly check-ins, and tested every corner of the UI, because I wanted to know exactly where the gaps were.

What I found: the enterprise platforms (Lattice, Quantive, Betterworks) were built for HR roll-ups and quarterly governance. The lightweight tools (Tability, Weekdone, Perdoo) were either too simple to scale past one team, or priced per user in a way that punished you for rolling out widely. Nobody was building for the operator running OKRs inside a 50–200 person company — the person who needs enough structure to make OKRs survive cycle two, but has no appetite for a procurement process or a six-figure contract.

That's the gap OKRs Tool fills — today for 350+ teams across 29 countries, from Trillium Information Security and Nextbitt to Firmaway and a growing list of multi-brand groups rolling OKRs out across every company they own.

Every one of those teams arrived at roughly the same moment. A new VP or head of department walks in with a mandate to make goals work. A board asks for OKRs and someone gets handed the job. A company grows past the point where a spreadsheet holds the picture together. Or the OKR tool a team already relied on gets discontinued, repriced, or switched off mid-cycle, and they need somewhere to land fast. The trigger changes; the person underneath it is the same — someone who now owns OKRs and needs a system that makes them real.

I've spoken with hundreds of those people, and I write down what they say after every call. That running record is what shapes the product: which problems keep recurring, which words customers actually use, where a spreadsheet quietly stops working. OKRs Tool is built from those conversations, cycle after cycle, so the product keeps tracking what customers actually run into.

What I believe about OKRs

Four opinions that shape everything I ship.

The principles I keep coming back to when deciding what OKRs Tool should — and shouldn't — do.

01
OKRs are an execution system.
The team running the OKRs can update them in 30 seconds without leaving Slack or Teams, so the goals move with the work and stay current between meetings.
02
The software should disappear.
OKRs are already hard, so the tool is built to be live in an afternoon with no training and no consultant — even when that means saying no to features that would impress a procurement team.
03
Everyone should be able to get in.
OKRs work when the whole company takes part, so the price is flat and per-organisation: invite everyone for one fixed fee, and the cost holds steady however many people you add. Your data stays in the EU.
04
An OKR that nobody owns is a wish.
Every Key Result has one named person responsible. Weekly nudges land in their inbox, in Slack or in Teams, so status is visible without a meeting and the goals stay current without anyone chasing. Ownership is the foundation everything else is built on.
By the numbers

Where things stand today.

A real, profitable, customer-funded business — built deliberately small.

350+
Teams running OKRs in OKRs Tool
29
Countries across 6 continents — San Diego to New Zealand
4.6/5
G2 rating from real customer reviews
1afternoon
Setup time for most teams — no IT, no consultant
60%
Adoption guarantee in 30 days, or a full refund
2-4hr
Support response — usually from me directly
Who it's for

Built for the person who got handed OKRs.

If you recognise the moment you're in below, this was built for you.

A new mandate
You've just been asked to roll OKRs out.
A new leadership role, a board ask, or an exec who read the book — and now making goals work across the company is your job. You need a running start, with leadership able to see progress from week one.
Outgrowing the sheet
The spreadsheet held for a while, then it didn't.
Tabs multiplied, updates went stale, and alignment got impossible to see as headcount grew. You need a system that keeps the goals current without you chasing everyone every week.
A tool that let you down
Your last OKR tool was switched off or priced out.
A vendor discontinued the plug-in, or the per-seat bill climbed past what the value justified, and you're mid-cycle with nowhere to put your goals. You need to move fast and bring your history with you.
One group, many companies
You run goals across more than one entity.
A multi-brand group wants one system across every company it owns, with the flexibility to fit how each one works and data kept in the EU. Flat pricing means you can standardise everyone on it without the bill scaling per head.
Build vs buy
You were about to build this yourself.
You priced up coding your own goal tracker, then realised it's a system you'd have to maintain forever. OKRs Tool already does the part you were going to build, with the integrations and API to wire it into your stack.
Doing it properly
You want OKRs that stick past the first cycle.
You've seen goal programs start strong and fade by review season. You want weekly check-ins, clear ownership and a rhythm that carries the team into cycle two and beyond.
How I work

You reach the person who builds the product.

OKRs Tool is run from Tallinn, Estonia, as a profitable, customer-funded business built deliberately small. When you email support, the reply usually comes from me, inside a few hours on a business day. When you ask for something new, the request lands straight with the person who can build it.

That shows up in the work. A multi-entity group asked for a modular way to link objectives, key results and initiatives to fit how their companies run goals; the first version was in their account within days. A customer migrating two years of history off a tool that had cut them off was live in a matter of days, set up without their IT team. Being small is the feature: fast answers, fast changes, and a direct line to the person accountable for both.

For larger rollouts that need it, there's an SLA, EU data residency and GDPR compliance, implementation support through trusted partners, and the security and controls enterprise teams review for. The speed of a small team, with the assurances a serious rollout needs.

Customer story

Trillium brought 250 OKRs into OKRs Tool on day one — and they're still running, a year on.

At 130 people, chasing everyone for updates wasn't sustainable. I needed a system where the tool does the chasing. I set it up in minutes, without training anyone.

Mahir, Trillium
Mahir
Founder, Trillium Information Security · 140+ users · Cybersecurity
250→600
OKRs per quarter, over five cycles
104→140
Active users as they grew
0
Training sessions required
Where I'm taking it

I meet your team inside the tools they already use.

OKRs Tool today is a complete platform: company-wide OKR setup, team alignment, weekly nudges, AI Insights, AI Coach, KPI tracking, performance reviews, 360s, 1:1s, engagement surveys, 10 integrations, an MCP server for AI assistants, and a guarantee that the rollout actually sticks. What comes next is reaching teams on every surface they work from.

Most of that is already shipped. OKR updates happen in Slack. Microsoft shops get native check-ins in Teams. Jira, Asana, Linear and ClickUp sync KR progress automatically. And with the MCP server, you can ask Claude or any AI assistant about your OKRs directly.

On the roadmap
  • Trello integration — link cards and boards to Key Results for lightweight teams
  • Responsive web design — the full treatment across tablet and mobile browsers
  • Native mobile apps — iOS and Android for checking in on the go
See the full roadmap
Start today

Roll out OKRs that survive past cycle one.

Set it up in an afternoon, invite your whole team, and run a real cycle on flat per-organisation pricing. If your team reaches 60% adoption in 30 days you keep going; if it doesn't, you get a full refund.

14-day trial · no credit card · flat per-organisation pricing